Self-esteem as a term can be ambiguous considering that it means many different things to different people. Considering how many people tend to avoid discussing themselves relative to the term, I suspect there is general discomfort around this topic.
I believe when there is a sense of shame, insecurity or embarrassment on the table, the topic usually gets pushed under the table. This is one reason why people cannot grow in their confidence; they do not want to deal with discomfort.
At Science Daily.com there is an article dated July 3, 2009, entitled “The Problem With Self-Help Books”. According to this article, a research study printed in “Psychological Science” demonstrated that if a person had good, healthy self-esteem, affirmations could be useful.
However, if someone with low self-esteem used such affirmations, for example “I am lovable” then it had the effect of aggravating their negative feelings. This is plausible to me and is one reason why I advocate learning how thoughts, emotions and feeling are embedded in the body and how to deal with them as the energy that they are.
If you really believe something, it becomes lodged in your body as cellular memory. For example, belief is actually a thought that has the perception of truth behind it. Once you perceive a thought about your self to be real, by definition it has the energy of feeling associated with it, otherwise it would have no effect on you.
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